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DESIGNING BEYOND
UX . PRODUCT DESIGNER . STRATEGIST
Hello, I'm Ashmita Nambiar, a slow living designer and dreamer from Bangalore. Welcome to my space of creative investigations, abstract thoughts and solutions.
CASE STUDIES
The EXPERIENCE is in Making & Using
Strategy ensures it!
GO TO PROCESS
Research & Understand
We begin by becoming detectives, diving deep into user interviews and data to truly uncover the "Aha!" moment—that key insight about a user's unstated need that will drive our breakthrough idea.
Design & Developement
Here, we bring the strategy to life, starting with rough sketches and ending with a polished, interactive prototype that feels real, essentially time-traveling to see the product before it's even fully coded.
Define & Strategize
This is the moment we take scattered information and create a crystal-clear compass for the project; we agree on the crucial problems to solve and define the strategic goals that, when hit, mean we actually succeeded.
Test & Refine
Finally, we put our prototypes in front of real people for usability testing to gather feedback, and we also work closely with the Quality team to ensure the final product matches our design vision and quality standard before it ever reaches the customer.
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